Posted June 03, 2019 09:05:38A graphic designer from Leeds, who has worked for clients including The Beatles and the BBC, says digital printing is obsolete and that “no-one” should be using it anymore.
The 35-year-old said the advent of digital printers has put an end to his “soul-searching” for new and creative ways to create his work, which he describes as “synthetic and surreal”.
“It’s not about what you’re trying to do.
It’s about making it,” he told The Telegraph.”
When you go to the digital printer, there’s not really a sense of what’s happening in the physical world that you’re interested in, so there’s no real sense of how the material is moving.”
Digital printers have been a big part of graphic design in the UK for years.
They are used in the making of artwork for newspapers, magazines and even television programmes.
But there have been some changes to the way people work with them over the last decade.
“People have stopped using them and people are using them less and less,” said Mr McWilliams.
He said he found digital printing to be more “human-friendly” than traditional print.
“The whole point is to make it really natural, really natural to print, to give the impression of a printed object, so it doesn’t feel like a printing machine,” he said.
“It feels more like a pencil or a paper.”
But he said he had noticed a trend among designers who had been working in print to move away from print to digital.
“There’s an acceptance that digital printing just doesn’t work for a lot of people,” he added.
“You’re not really in the mood to look at your print and say, ‘This is my work, I really want to print it.'”
“Instead you just make something up.”
He said digital printing was “more tactile” and that it was “a lot more likely to produce a finished product”.
He said the most important aspect of digital printing would be its ease of use, but added: “It’s the digital part that makes a big difference.”
“When I’m making something, I’m really thinking about it,” Mr McWilliam said.
But he cautioned that the biggest challenge in digital printing had to do with its impact on the environment.
“I don’t want people to see the environment as a cost, but as a resource,” he explained.
“If we’re going to do something that doesn’t have a lot to do, that’s not a cost.
It needs to be an environmental benefit.”
Digital printing, as he called it, was developed to make digital images more accessible to people who didn’t normally print.
In recent years, the number of digital print jobs has exploded, but it has also led to concerns over the potential for the environment when it comes to how digital printers work.
“Digital printing is an awful waste of resources, a terrible waste of energy and a waste of money,” said Kate O’Brien, a senior adviser at the Royal Society of Arts.
“For the vast majority of people, there is no economic or environmental benefit to digital printing, so if you’re not going to print on your own paper, why waste your money on a printer?”
Digital printing has also been criticised for using cheap technology, which some designers believe could be harmful to the environment and the environment itself.
“Printing on paper costs hundreds of times more than what digital is making,” said Michael Ebert, who is a professor at the University of California, Berkeley, and an adviser to the Royal Institute of British Architects.
“We’re going from a paper to a digital world, and the paper is the equivalent of a bottle of shampoo, it’s cheap and it’s going to degrade over time.”
Mr McWilliams has taken to the streets of Leeds in recent years to protest against the lack of recycling in digital print, and he said there were many opportunities for the digital community to “change the world”.
“The fact that digital is becoming more and more important for everyone is a great thing,” he continued.
“What digital is doing is really changing the world and that’s great.”
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