MIAMI — Michigan’s 3-digit number, which stood for Digital Asset and Digital Realty, may become a bigger winner in the digital asset marketplace, as the state’s three biggest retailers are looking to expand their offerings.
In an interview on Thursday, Ken Laughlin, president and CEO of The Michigan Retail Group, said the company is in the process of expanding its offerings to 3 digits, from two digits.
The move could potentially be the next step in a broader shift to digitization in the retail industry, Laughlin said.
“We want to be the largest, most valuable retail digital asset,” he said.
The move will likely lead to higher prices for the product, Lauer said.
But it also could spark new customers and customers who want to shop with more security, such as on-demand delivery, Lussenons statement said.