Digital marketing is coming of age in Italy.
The digital revolution is a key pillar of the Italian football marketing landscape.
According to Italian Football League (FIGC) President and Chief Executive Officer Pier Carlo Dall’Antonio, digital is becoming the dominant way to reach the market in Italy and is the key to the success of the league.
“Digital has a huge impact on the sport and the players.
As a footballing nation, we have to realise the importance of this technology.
I think the digital transformation is a step towards this,” said Dall”Antonios.
On Thursday, FIFA Executive Committee members approved the inclusion of a new technology into the FIFA 17 game.
Digital technology is used by players to promote the game on social media and by broadcasters to increase viewership.
These tools are now available to all Serie A clubs.
With digital technology available to everyone, it is clear that footballers have the opportunity to showcase themselves on social platforms to create more awareness and interest in the game.
“We are creating a digital platform to promote our team and our game, with an eye towards increasing the popularity of the Serie A,” said FIFA President Sepp Blatter.
In addition to increasing the profile of the game, digital technology also helps the league to increase revenue.
Since the introduction of FIFA 17 in 2017, the average television revenue per game has risen by 22% to 1.8 billion euros.
For the first time in history, the Serie E is now playing its matches on a new, digital platform.
The new digital platform will include all Premier League, Champions League, La Liga, Serie A and Europa League games.
To promote this new platform, FIFA is launching a new social media campaign called “La Paz” (the stadium) in Serie A. This is a digital campaign that will feature both footballers and media personalities as well as highlight some of the key points of the new platform.
“Digital is already a key component of the football market.
It is becoming an important pillar of our marketing strategy,” said Blatter in the press release.
FIFA has made the announcement that Serie A will become the first league in the world to incorporate digital technology into their game.
The league will be the first in the Premier League and the Bundesliga to implement the new technology in the 2018-19 season.
There will be an official launch in June.
However, this will not be the only digital platform in the Bundesliga.
Bundesliga Digital will introduce a digital program for the Bundesliga, which is expected to launch later this year.
Follow all the latest Serie A news at: https://www.fifa.com/soccer/news/2017/june/fifa-17-introduces-futbol-to-digital-program-bundes-liga/