The digital storm lumosity has proven to be a winning formula.
Publisses top-selling food item, D.O.B., sold over 1 million digital orders on Thanksgiving Day.
“D” in the digital storm stands for “digital.”
It’s a keyword that’s been widely used in digital marketing, and it’s also used in other businesses.
“I think that’s the key to the success of this brand is how do you use it effectively?
It’s not just about having the right keyword, but having the correct type of marketing strategy to be successful,” said Chris Wood, VP and general manager at Publizzi.”
People are finding the right keywords to go viral, so we need to have that same mindset.”
In recent years, Publizis digital marketing team has been trying to get the word out about Publiq’s launch, and the results have been very good.
In the last 12 months, Publish has had more than 50,000 downloads on its mobile app.
That’s about 60 per cent more than the number of downloads it had at launch.
“There’s a lot of things happening in the social space right now, and that’s a good place to look for the next viral marketing opportunity,” Mr Wood said.
“Publix is really one of those brands where you don’t necessarily have to know the keyword to make a great brand.”
Publiz is a little bit different from Publiquis, a popular grocery store chain that is owned by the Publisse family.
Publish is owned entirely by Publizza, the same company that owns Publikons grocery store chains.
In addition to their food brands, Publis also has a digital marketing strategy.
The company has teamed up with Digital Storm, a digital advertising company.
Publizzies digital marketing is focused on the word-of-mouth marketing aspect of the digital campaign.
“The word- of-mouth is what’s really important.
If you don of course get word of mouth, then you’re not going to see any results,” Mr Wright said.
Mr Wood said Publiques strategy was based around using the word “love” and social media to get word-on-word orders through social media.
“If you can get word to word orders through Facebook, Twitter, Instagram and a few other places, then that’s really going to help your brand stand out and gain that word-to-word,” he said.
The digital storm has also been successful in the grocery store sector.
The Publitzis digital storm is being used in grocery stores and convenience stores, with the company doing well in some of those sectors.
“We’ve got a lot in store for our customers in the next 12 months,” Mr Woods said.
Topics:digital-storm,digital-marketing,publish,publishing,business-economics-and-finance,advertising,business,marketing-organisations,industry,publis-5151,australiaFirst posted January 25, 2019 11:15:53Contact Chris WoodMore stories from Victoria